ULTA: Flat Base detected on 1 Oct 2026
All prices, scores, and news on this page reflect data available before market open on .
Browse all Flat Base detections →On 1 Oct 2026, our scan flagged ULTA as a flat base setup scoring 68 out of 98 (Moderate tier), with a 59% win probability based on our historical pattern database and a 0.82 to 1 risk to reward profile from the published levels. This is a swing trade setup: win probability reflects a multi-day swing hold, not an intraday move. At $546.17, the conservative target is $574.80 with a stop at $511.33.
Overall Score
68
of 98
Moderate
Win Probability
59%
Low
Trade R:R
0.82
: 1
$28.63 to target
$34.84 to stop
Swing Trading Plan
Entry
$546.17
Target
$574.80
Stop Loss
$511.33
Holding Period
1-6 trading days
Expected Return
+$7.18
Exp. Reward
+$13.57
Exp. Risk
-$6.39
Expected figures are probability-weighted from our historical pattern database; Trade R:R is measured from the entry, target and stop levels.
Current Setup
ULTA is forming a flat base at elevated price levels, currently trading at $546.17 with structure score of 15/15, indicating a well-defined consolidation pattern. The stock is building support around $461.08 while facing resistance at $568.44. Breakout score of 13/13 and volume score of 9/12 suggest solid pattern quality with moderate confirmation, though volume at 0.63x relative to average indicates below-average participation. The conservative breakout target sits at $574.80, representing 5.3% upside from current levels.
Stock Context
ULTA raised its fiscal 2026 outlook after a better-than-expected second quarter, driven by stronger digital growth, loyalty engagement and newer business platforms. Comparable-sales growth guidance was raised to 3.2%-3.7% versus earlier 2.5%-3.5%, with earnings per share increased to $28.70-$29.00 from $28.36-$28.80. E-commerce sales grew at a high-teens rate, marking the sixth consecutive quarter of double-digit e-commerce growth. This positive momentum helps explain why ULTA has gained 20.1% over three months, with the flat base forming after this substantial run-up. However, management expects second-half fiscal 2026 net sales growth of 4%-5% with tougher comparisons after a stronger first half, creating execution risk heading into Q3-Q4.
What to Expect
A successful breakout above resistance at $568.44 would target the conservative level of $574.80, with a win probability of 58.84% based on historical precedent for similar flat-base patterns. Volume confirmation remains critical—breakouts through resistance require above-average volume participation to validate, particularly important given current volume at 63% of average. The setup fails if price closes below the key support level of $461.08, representing approximately 15.6% downside risk. RSI at 52.46 indicates neutral momentum with room to run higher on a confirmed break.
Risk Factors
Management expects tougher second-half comparisons as growth moderates to 2%-3% comparable-sales growth from stronger first-half performance. Gross margin is expected to remain roughly flat, with Space NK business mix, higher fuel costs and competitive requirements weighing on leverage. The Ulta Beauty at Target partnership ended in August 2026, removing a key distribution channel. Sector regime is bearish (-0.66 score) versus company's bullish market regime, creating cross-currents. Volume ratio of 0.63 shows subdued participation, suggesting weak conviction into this consolidation. Q3 earnings call is scheduled for December 3, 2026—if results disappoint on traffic growth or promotional pressures, the pattern could break lower decisively.
Sources:
News & Events :: Ulta Beauty, Inc. (ULTA)
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Ulta Beauty Raises 2026 Outlook as E-Commerce Momentum Accelerates
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Press Releases :: Ulta Beauty, Inc. (ULTA)
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Ulta Beauty Raises 2026 Outlook as E-Commerce Momentum Accelerates — TradingView News
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Investor Relations :: Ulta Beauty, Inc. (ULTA)
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Ulta Beauty
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Ulta Beauty (ULTA) Q1 earnings 2026
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Ulta's 21 Days of Beauty Event is here: Here's what we're eyeing today - ABC News
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Ulta's 21 Days of Beauty Event ends soon: Don't miss these deals - ABC News
How We Find and Score This Setup
We scan more than 6,000 NYSE and NASDAQ stocks every trading day and compare each detected pattern against a database of 370,000+ historical detections. Every setup is scored across three dimensions: Structure, Volume, and Breakout Readiness. Win probability is a calibrated estimate of how similar historical setups performed over the following 10 trading days. This is a swing trading tool built for multi-day holds. It is not built or tested for day trading.
Frequently Asked Questions
Is ULTA a good swing trade?
ULTA scored 68 out of 98 on our flat base scan, with a 59% historical win probability over a 1-6 trading days hold. Moderate setup based on our systematic scoring.
What is the entry, target, and stop loss for this setup?
The setup's reference price is $546.17, with a conservative target of $574.80 and a stop loss at $511.33.
What would invalidate this flat base setup?
A close below the stop loss at $511.33 would invalidate the setup and suggest the pattern has failed.
How is the win probability calculated?
Win probability is a calibrated estimate of how similar historical flat base setups performed over the following 10 trading days, drawn from a database of 370,000+ historical pattern detections across 6,000+ NYSE and NASDAQ stocks.
Market & Sector Regime
Market
Bullish
0.95
-1.0
0
+1.0
Consumer Discretionary Sector
Bearish
-0.66
-1.0
0
+1.0
Overall Score
37
of 40
Pattern Quality
10
of 20
Setup
9
of 20
R/R
12
of 18
Context
Pattern Quality Score
15
of 15
Structure
13
of 13
Breakout
9
of 12
Volume
Recent Performance
Momentum & Trend
RSI (14)
52.5
Neutral
MACD Histogram
-1.09
Strong Bearish
Bollinger Band Position
46.1%
Mid Zone
Volatility & Risk
20-Day Volatility
0.25
Moderate
ATR %
2.7%
Medium
Beta
0.10
Defensive
Volume Analysis
Volume Ratio
0.63x
Below Avg
20-Day Avg Vol
516K
shares / day
Current Volume
326K
shares traded
Price Levels
52W High
$714.98
Target
$574.80
Resistance
$568.44
Current
$546.17
Stop Loss
$511.33
Support
$461.08
52W Low
$443.61
Disclaimer: This analysis is algorithmically generated for educational purposes only and does not constitute financial advice. Past pattern performance does not guarantee future results. Win probabilities are based on historical data across 370,000+ observations. Always conduct your own research and consult a qualified financial advisor. AI-assisted contextual analysis by Claude (Anthropic). Indicators reflect values at time of detection.