HELE: Bull Flag detected on 15 Apr 2026
All prices, scores, and news on this page reflect data available before market open on .
Overall Score
82
of 100
Strong
Win Probability
62%
Moderate
Reward / Risk
0.2
: 1
$0.05 reward
$-0.30 risk
Current Setup
HELE is forming a bull flag pattern with solid technical structure at 14.5/15, strong breakout signal at 13.0/13, and healthy volume confirmation at 12.0/12 — yielding a 82.5 overall score. Current price of $17.34 sits near key resistance at $17.17, supported below by $16.16. The measured move target is $17.91 with a 61.79% win probability. Volume is subdued at 405K (76% of 20-day average), but the pattern structure remains intact with positive MACD histogram (0.34) and RSI at 63.31 — extended but not overbought.
Stock Context
HELE reported Q3 2026 earnings on January 8, 2026, posting EPS of $1.71, exceeding analyst expectations of $1.60 by 6.87%. However, headwinds remain significant: the company faces declining gross profit margin down 200 basis points to 46.9%, high debt of $892 million with a 3.77x leverage ratio, and exposure to tariff-related costs. Analyst price targets have been slashed, with UBS lowering its target to $16 from $22 on March 26, 2026, and Canaccord reducing to $18 from $22. CEO Scott Azell announced a strategic shift from cost reduction to revenue improvement, with plans to invest in innovation, brand building, and talent. The company is expected to announce its next earnings report on April 23, 2026 — just 8 days after this pattern detection date.
What to Expect
A successful breakout above $17.17 resistance would target $17.91 (conservative measure), with volume confirmation critical above the 534K 20-day average. The pattern invalidates decisively below $16.16, where support becomes acute. The 61.79% win probability reflects bull flag reliability in bullish sector regime (61 score), though the overall bullish market regime (87 score) provides tailwinds. ATR of 0.85 suggests typical daily moves of ~4.9% — breakout confirmation should include close above resistance with expansion volume.
Risk Factors
A shareholder investigation by Faruqi & Faruqi was launched in March 2026 regarding potential securities claims against Helen of Troy following the earnings-driven 25% stock drop. Critical near-term risk: earnings are scheduled for April 23, 2026, only 8 days away — earnings volatility could trigger violent moves on either side. Margin compression (200 bps) and high leverage (3.77x) limit downside recovery cushion. Beta of 0.82 provides some defensive buffer, but elevated 20-day volatility at 48.92% indicates elevated risk. Volume trailing 24% below average suggests weak conviction in the breakout setup — breakout may lack follow-through.
Sources:
Helen of Troy Limited Stock Price: Quote, Forecast, Splits & News (HELE)
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Helen of Troy (HELE) Stock Price, News & Analysis $HELE
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Helen of Troy Limited (HELE) Stock Price, News, Quote & History - Yahoo Finance
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HELE Stock Quote Price and Forecast | CNN
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Helen of Troy Limited (HELE) Stock Price, Quote, News & Analysis | Seeking Alpha
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Helen Of Troy - HELE - Stock Price & News | The Motley Fool
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HELE: Helen of Troy Ltd - Stock Price, Quote and News - CNBC
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INVESTOR ALERT: Helen of Troy Limited (NASDAQ: HELE) Stock Drops 25% After Earnings Report; Faruqi & Faruqi Investigates Potential Securities Claims | Morningstar
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Buy Helen of Troy Stock – HELE Stock Quote Today & Investment Insights - Public.com
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Helen of Troy Limited - Stock info - Stock quote & chart
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Helen of Troy Ltd (HELE) Earnings Date & Report - Investing.com
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HELE Earnings: Latest Report, Earnings Call & Financials
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Helen of Troy Limited - Financial Summary
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Helen of Troy (HELE) Earnings Date and Reports 2026 $HELE
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Helen of Troy Limited (HELE) Earnings Dates & Report | Seeking Alpha
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Helen of Troy Limited - Press releases - Investor Relations
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Helen of Troy Limited Common Stock (HELE) Earnings Report Dates & Earnings Forecasts | Nasdaq
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Helen of Troy Limited Reports Third Quarter Fiscal 2026 Results
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Helen of Troy Limited - Helen of Troy Limited Reports Second Quarter Fiscal 2026 Results
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Helen of Troy Ltd earnings beat by $0.03, revenue fell short of estimates By Investing.com
Market & Sector Regime
Market
Bullish
0.87
-1.0
0
+1.0
Consumer Discretionary Sector
Bullish
0.61
-1.0
0
+1.0
Overall Score
39
of 40
Pattern Quality
18
of 20
Setup
11
of 20
R/R
14
of 18
Context
Pattern Quality Score
14
of 15
Structure
13
of 13
Breakout
12
of 12
Volume
Recent Performance
Momentum & Trend
RSI (14)
63.3
Neutral
MACD Histogram
+0.34
Bullish
Bollinger Band Position
96.5%
Upper Band
Volatility & Risk
20-Day Volatility
0.49
High
ATR %
4.9%
Medium
Beta
0.82
Market
Volume Analysis
Volume Ratio
0.76x
Below Avg
20-Day Avg Vol
535K
shares / day
Current Volume
405K
shares traded
Price Levels
52W High
$53.95
Target
$17.91
Current
$17.34
Resistance
$17.17
Stop Loss
$16.40
Support
$16.16
52W Low
$13.85
Disclaimer: This analysis is algorithmically generated for educational purposes only and does not constitute financial advice. Past pattern performance does not guarantee future results. Win probabilities are based on historical data across 370,000+ observations. Always conduct your own research and consult a qualified financial advisor. AI-assisted contextual analysis by Claude (Anthropic). Indicators reflect values at time of detection.